Tesco

Pokud nehledáš jenom práci, ale chceš mít kolem sebe i skvělé lidi, očekáváš spravedlivé jednání, stabilitu a zajímavou kariéru, jsi pro nás ten správný člověk na správném místě!

CE ONLINE CUSTOMER ANALYTICS MANAGER

HOW IS WORKING IN THE MARKETING TEAM SPECIAL?

Our vision here at Tesco Online Shopping is become every customer’s favourite place to shop.

Here at Tesco Online Shopping we’re driving innovation and digitalizing our business to become the world’s leading retailer.

We need people who share our ambition to deliver for our customers; Passionate and confident people willing to take the initiative and drive us forwards. In return we offer excitement, a great team, an excellent benefit package, and significant career development opportunities.

Joining us means playing a part in defining; building and launching an ambitious roadmap of digital campaigns and projects that could affect the lives of millions of people over the years to come.

If that sounds exciting, then we'd love to hear from you.

KEY RESPONSIBILITIES:

• Lead the customer analytics and measurement for Tesco Online Shopping
• Develop measurement and analytical frameworks to enable the evaluation and optimisation of eCommerce marketing activities (e.g. Performance Marketing, eCoupons, Brand building, Customer propositions)
• Create models, targeting and analysis to drive a sustainable growth
• Create incrementality analysis and attribution models of Digital Marketing channels, to understand return on investment and optimisation of Marketing activity
• Analyse the effectiveness of new proposition developments, marketing campaigns, and trading activities e.g. Free Delivery campaign, customer subscription models
• Partner with Technology and Direct to Customer Marketing team to create Online customer database
• Introduce new automated reporting and visualisation tools, to enable self-service analysis across Digital Marketing team
• Support the performance Marketing team in developing overall Performance Marketing strategy, campaign plan and CRM plan, acting as a key consult
• Support the Head of Online business in creating long term eCommerce strategy, by providing analytical understanding of key drivers behind online growth metrics

REQUIREMENTS:

• Higher education, preferred Maths, Science or Business based degrees
• Ideally some experience in eCommerce/digital environment. An additional training can be provided if needed.
• Good understanding of digital marketing and ecommerce landscape
• Understanding of maximizing cost effectiveness – some understanding of business P&L is an advantage
• Knowledge of Microsoft Excel
• Knowledge of basic digital marketing landscape and tools
• Written and verbal communication skills (English).
• Experience of working in a fast-paced environment where prioritising and attention to detail are vital.
• Time management and project co-ordination skills

YOU WILL ENJOY WORKING WITH US BECAUSE WE CAN OFFER YOU:

• FLEXIBILITY – We are aware of the importance of work life balance, therefore we respect needs of our colleagues.
• CAREER GROWTH – For us it is not just an empty phrase. We support our colleagues in their growth, since we are the international company with many opportunities.
• COLLECTIVE – The relationships among colleagues are important, therefore we support free time activities. Sport, teambuilding or other activities for our employees.
• PERSONAL DEVELOPMENT – Last but not least we can offer you independence and space for your ideas.
Do you want to be a part of our team and participate on development of one of the biggest brand in the retail? Click on the button ANSWER!

Information about the vacancy

Job location

Vršovická 1527/68b, 100 00  Praha-Vršovice, Czech Republic

Employment type

Full-time work

Type of employment

Employment contract

Duration of employment

Permanent

Benefits

Cell phone, discount on company products / services, notebook, flexible start/end of working hours, meal tickets / catering allowance, corporate recreational facilities, educational courses, training, company catering, contribution to sport / culture / leisure, corporate events

Required education

Secondary education or professional training with a school-leaving exam

Required languages

Czech (advanced), English (advanced)

Posted by

Tesco Stores ČR a. s.

 

Kontakt:

Contact

Tesco Stores ČR a. s.
Tereza Brůžková

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